Unit No.

Unit Name

BSBADV602B

Develop an advertising camapign

In this competency the learner will develop the skills and knowledge require to determine key objectives and to develop an advertising campaign to optimise product or service market performance in response to an advertising brief.

BSBADV604B

Execute an advertising campaign

In this learning component the learner will develop the skills and ability required to coordinate and monitor the implementation of an advertising campaign.

BSBADV605B

Evaluate campaign effectiveness

In this learning component the learner will develop the skills and knowledge require to develop and implement a campaign evaluation strategy to detremine whether advertising objectives have been attained.

BSBHRM602A

Manage human resources strategic planning

In this learning component the learner will develop the skills required to develop, implement and maintain a srtategic approach to the management of human resources in an organisation.

BSBMKG603B

Manage the marketing process

In this learning component the learner will develop the skills and knowledge required to strategically manage the marketing process nad marketing personnel within an organisation.

BSBMKG605B

Evaluate international marketing opportunities

In this section the learner will develop the skills and ability to evaluate the international enviornment, to identify market factors and risks, and to assess the viability of international marketing opportunities.

BSBMKG606B

Manage international marketing programs

In this learning component the learner will develop the skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.

BSBINM601A

Manage knowledge and information

In this learning component the learner will develop the skills and knowledge required to develop and maintain information processing systems to support decision making, and to optimise the use of knowledge and learning throughout the organisation.