BSBMKG302A

Identify marketing opportunities

BSBMKG405A

Implement and monitor marketing activities

BSBMKG402B

Analyse consumer behaviour for specific markets

BSBMKG401B

Profile the market

BSBCMN408A

Report on financial activities

BSBCMN404A

Develop teams and individuals

BSBSLS401A

Lead a sales team

BSBCMN412A

Promote innovation and change

BSBCMN405A

Analyse and present research information

BSBMKG407A

Make a presentation

BSBMKG501B

Identify and evaluate marketing opportunities

BSBMKG403A

Analyse market data

BSBMKG504A

Implement a marketing solution

BSBMKG505A

Review marketing performance

BSBMKG502B

Establish and adjust the marketing mix

BSBMKG503A

Develop marketing communication plan

BSBADV505A

Evaluate and recommend 'above the line' media options

BSBADV506A

Evaluate and recommend 'below the line' media options

BSBMKG602A

Develop a marketing plan

BSBMKG601A

Develop marketing strategies

BSBADV605B

Evaluate campaign effectiveness

BSBADV507B

Develop a media plan

BSBMKG605B

Evaluate international marketing opportunities

BSBMKG606B

Manage international marketing programs

BSBMKG603B

Manage the marketing process

BSBMKG604A

Develop and manage direct marketing campaigns

BSBMKG302A Identify marketing opportunities

This unit covers identification and presentation of potential marketing opportunities to enable evaluation and selection of viable opportunities.

BSBMKG405A Implement and monitor marketing activities

This unit covers the implementation of marketing strategies and the monitoring and improvement of market performance

BSBMKG402B Analyse consumer behaviour for specific markets

This unit covers analysis of consumer behaviour to enable marketing to be targeted to specific markets and specific needs.

BSBMKG401B Profile the market

This unit covers segmenting the market, the selection of targeting strategies and tactics, the profiling of a target or target segments and the development of positioning strategies and implementation activities.

BSBCMN408A Report on financial activities

This unit covers the reporting of financial activity for business both in response to client requests and to meet statutory requirements such as the completion of statutory requirement completion report.

BSBCMN404A Develop teams and individuals

This unit covers the skills and knowledge required to determine individual and team development needs and facilitate the development of the workgroup

BSBSLS401A Lead a sales team

This unit covers planning, implementing, directing and evaluating sales team activities.

BSBCMN412A Promote innovation and chnage

This unit covers the skills and knowledge required to promote the use and implementation of innovative work practices to effect change.

BSBCMN405A Analyse and present research information

This unit covers the skills and knowledge required to gather, organise and present workplace information using available systems.

BSBMKG407A Make a presentation

 This unit covers the preparation, delivery and review of a presentation to a target audience.

BSBMKG501B Identify and evaluate marketing opportunities

This unit covers evaluating market data, distinguishing the characteristics of possible markets and assessing the viability of making changes to current operations to take advantage of marketing opportunities.

BSBMKG403A Analyse market data

This unit covers analysis of market data to assist in targeting marketing activities and drawing up a marketing plan.

BSBMKG504A Implement a marketing solution

This unit covers briefing of personnel responsible for various aspects of the marketing plan and the coordination of marketing, promotional and sales activities to implement and evaluate a marketing solution.

BSBMKG505A Review marketing performance

This unit covers review of marketing performance through analysis of customer requirements, existing features of products/services, and market demand to improve performance.

BSBMKG502B Establish and adjust the marketing mix

This unit covers the determination of optimum marketing mix for a business through analysis of inter-related marketing components.

BSBMKG503A Develop marketing communication plan

This unit covers preparation and development of an integrated marketing communications plan to enable the effective and efficient promotion of products and services to specific markets.

BSBADV505A Evaluate and recommend 'above the line' media options

This unit covers evaluation of 'above the line' media in order to match media options to the target audience.

BSBADV506A Evaluate and recommend 'below the line' media options

 This unit covers evaluation of 'below the line' media in order to match media options to the target audience.

BSBMKG602A Develop a marketing plan

This unit covers the development and presentation (for approval) of a marketing plan including objectives, strategies, activities and resources over the areas of market research, product or service development, finance, advertising, sales, distribution, public relations and training.

BSBMKG601A Develop marketing strategies

This unit covers scoping marketing opportunities and the development of marketing strategies.

BSBADV605B Evaluate campaign effectiveness

This unit covers development and implementation of a campaign evaluation strategy in order to determine whether advertising objectives have been attained.

BSBADV507B Develop a media plan

This unit covers scoping marketing opportunities and the development of marketing strategies.

BSBMKG605B Evaluate international marketing opportunities

This unit covers evaluating the international enviornment, identifying market factors and risks, and assessing the viability of international marketing opportunities.

BSBMKG606B Manage international marketing programs

This unit covers strategic management of international marketing programs, including setting objectives, determining marketing approach and structuring the international marketing organisation.

BSBMKG603B Manage the marketing process

This unit covers strategic management of the marketing process and the management of marketing personnel.

BSBMKG604A Develop and manage direct marketing campaigns

This unit covers development, production, implementation, management and evaluation of direct marketing campaigns.